It's All About Me

What does your website say about you?

Is your website all about you? or is it all about your customers and helping to solve the problems that they have?

We find that many websites are very inward looking, the majority of information is all out their company, with scant regard for their customers, or their customers' problems.

These also tend to be the sites that don't generate many enquiries.

Your website is your remote sales and marketing tool as must behave like one, imagine if a one of your sales people went to a client and just talked about themseleves and your business and didn't take an interest in them or their business.  They wouldn't get much business that way, and neither will your website.

Tell Tale Signs

What are the tell tale signs that your website is too inward looking?

Does your website use words like:

  • we
  • us
  • our

more than words like:

  • you
  • your

Your Customers' Issues

Does your website address your customers' issues?  Does your website give your site visitors all the information they need in order that they can make a reasoned decision that you are the answer to their problems?

Selling vs Buying

Many businesses approach their website in the same way that they have created sales material for years, but your website is not an online brochure!

Your website is a marketing tool, but it is also self service, there is no salesman across the desk talking the customer through the brochure.  A website is self service, the process is therefore turned on its head, we are talking about a buying process NOT a sales process.  Your website therefore needs to create a 'pull' orientated buying process, rather than a 'push' sales process.

Why is this Important?

If you aren't opening a meaningful dialogue with your prospective customers, many will go elsewhere to companies that appear to show more interest in them and solving their immediate issues.

Changing your website from being inward looking to outward looking will have a massive effect on the success of your website.

What can we do for you?

How can we help you create a better online experience for your customers?  We will use our copywriting methodology to help you refocus your website and increase those all important customer conversions.

Need more information?

Email us now and we'll call you back to talk about your project.

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