Our SEO Copywriting Methodology

SEO Copywriting MethodologyOur SEO copywriting methodology ensures that your web copy is loved equally by the search engines and your site visitors.

The stages of research, planning and implementation ensure that we have a full picture of your customers and your business. Without this we feel it is impossible to write effective SEO copy.

Information Gathering

The first stage of the project is to get a full understanding from you about your market, who your customers are, what problems your customers face, how you solve those problems and what keywords your customers are using to find your products and services.

Planning

The second stage looks at how your pages, articles and press releases fit together. We look at the bigger picture, what are the ultimate goals of the website and what buying process will your customers go through on your website.

Production

Stage three pulls the first two stages together and creates a SEO optimised content that takes account of your website flow and leads website visitors towards making a buying decision. The final product is an xHTML coded page of SEO optimised content.

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